I did my best to make this complete and unbiased -- there are options I'd never click myself, and some I can't imagine anyone clicking, but I might be wrong and that'd be some interesting data. If you read fanfic from any fandom at all, please take this poll. If you have any thoughts on the subject or if you couldn't find an answer that fits your opinion to a question, please let me know in comments. Thanks!
I'm taking this poll, please count me.
How Much Does the Writer Matter?
How Much Does the Title Matter?
How Much Does the Fandom Matter?
How Much Do the Characters Matter?
What Genres Do You Enjoy Reading? (If your fandom is inherently a certain genre, like HP being fantasy and Stargate being SF, don't click that genre unless you enjoy stories which are specifically focused on the genre elements. You probably do, but just in case.)
How Much Does Genre Matter?
How Much Do Warnings Matter?
What Ratings Do You Enjoy?
How Much Does Rating Matter?
How Much Does the Summary Matter?
What Kind of Quotes Do You Like?
How Much Do Quotes Matter?
Errors and Presentation -- which of these factors will make you less likely to click on the story, if you would have otherwise?
Which elements influence you to click through to a story, or if they're not appealing or badly done, will influence you NOT to click through? Which elements are the most important to you when you're looking over a header and deciding whether to try reading this story?